Opulent advertising jingle for watchmaker

Popstars will always remain a controversial project: For some it is no more than a great marketing bubble with more or less talented than girlies performer a docu-soap. For others it is a new form of modern entertainment that cleverly networked television and music together.

The latest project LaVive now delivers the usual pop, one would expect from the Popstars bands: Do not hurt, but not necessarily every tear from the stool. Without connection with the successful television broadcast the song "No Time For Sleeping" would probably hardly anyone really take note.

Similarly probably must have thought the responsible record companies, because now you shoot truly out over the goal: Basically, this song is not more or less than an elongated advertising jingle for a famous watch brand. This is then also so many times and became much more significant in the video image that is no doubt, who has subsidized the shots here.

This then breaks at the next phase of Popstars productions: Similar to Heidi Klum's "top model" now run the pop stars even more clearly than previously known mainly for matching sponsors show. The music is only accessory.