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- Marketing purchases. strategies and tactics - Roger Perrotin - Books
Perfect for deepening the purchasing function.
Marketing purchases. strategies and tactics (Paperback)
4
Buy at Amazon.com
Marketing purchases. strategies and tactics (Paperback)
4
Buy at Amazon.com
Customer Review
A book that is for insiders to the procurement function and want to implement a marketing strategy purchases.
A clear structure with good examples, I highly recommend this book for savvy buyers.
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