- Marketing purchases. strategies and tactics - Roger Perrotin - Books

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  • a good book 3  

    Marketing purchases. strategies and tactics (Paperback)
    As always a reference, so there is all to read and remember and put into practice, it is possible for all purchasing levels.
  • The reference in strategic purchasing  

    Marketing purchases. strategies and tactics (Paperback)
    Clear book. It is intended for anyone who wants to know the methods of strategic analysis and implement them. It is a very educational tool, the reference in the field. If you need to buy a book in marketing purchase, it is this one!
  • Perfect for deepening the purchasing function.  

    Marketing purchases. strategies and tactics (Paperback)
    A book that is for insiders to the procurement function and want to implement a marketing strategy purchases. A clear structure with good examples, I highly recommend this book for savvy buyers.