My wife finds him a little too hard. I think he feels good in the hand. The control buttons are located appropriately enough inside the handle. The heat output is well graded. Actually the middle would give me. Is a bit noisy. But also brings neat performance. The air flow is directed precisely. The wind has only the hair and not the face (is not self-evident). Cold air button works (read: heating is switched off). This ion-frills I can not judge. I certainly can not tell the difference (perhaps also due to my hair). Anyway, I am for the price with this part fully satisfied (because if he also holds as long as its predecessor).