Practical advice about Pricing

There are few really good books on the subject of pricing. If, then the subject is often treated very scientific.
Tony Crams "Smarter Pricing" is a nice exception. The summary is actually the best impression on style and standard of this book. Tony Cram writes loosely over all key issues related to the right price and are tips that help one in practice:
How to be successful with high prices, how to settle out from the competition and especially that it often is not about the price, but the value of a product.
Contents

1. Pricing by voodoo or bingo? - There`sa better way.
CUSTOMERS - SMARTER WAYS TO UNDERSTAND THEM
2. When they say price, They Really Mean Value

3. What would you pay for this? - Perils and pitfalls of pricing research
4. Price discrimination - segmenting by price sensitivity
5. Customers behaving badly - how price can help
Competitors - SMARTER WAYS TO THEM Outwit
6. Standing Out From The Crowd - pricing's role in positioning and differentiation
7. Competing with value players - hit back with benefits
8. Fighting price wars - planning to escape pain
COMPANY SUCCESS - SMARTER WAYS TO CAPTURE VALUE
9. Fixing the right price - structures, segment and stairways
10. Communicating prices - creating positive perceptions
11. Why pay more? - How to get higher prices
12. Pricing Success - keeping discipline, measuring results
EXECUTIVE SUMMARY & LAST WORD
13. Smarter Pricing - The Five Minute Version
The last word on price