Now for the but: In the text, the color is called "Chocolate Graphite Grey". Chocolate sounds ever to brown, but in the picture it is clearly gray and fits yes to graphite gray.
The doubts we have pushed aside because under Technical details under color as "graphite" is.
However, the towels are actually really brown and, moreover, a really ugly brown. For an exchange no more time would have been, in stores you get no towels the same color in this lot. There are now only 3-4 times available. So we have bitten the bullet and made the best of the desert brown.
The term "graphite gray" refers exclusively to the shelves !!!