The tooth gel contains no menthol or peppermint, therefore, it is mild and does not burn during brushing.
It is colorless and free of fluorine additives. In addition, it contains no surfactants and therefore does not foam.
Also worth mentioning is still the package: It will dispense with the unnecessary box around it, I like that.
In addition, the cap is perfect: Attach and twist it! No canting, no hassle, easy to. Prima!