The bar creates something where my experience many bars with a very high protein content (ie 50% plus) fail: He's with a protein content of 50% relatively soft, nice creamy and easy to chew. The vanilla flavor is somewhat artificial and the bar tastes pretty for sweetener, all in all, it is for those who egin be part of a low carb diet will allow no "normal", sugary sweets, a treat that very hunger for sweets good breastfeeding. The bar is very filling and enough in my opinion, at least for 2 servings; I cut it to me mostly into several small pieces.