The bag is very well thought out and organized. The inside pockets are deep, so that no one remains always attached to it, as soon as one reaches into the pocket. There are no distracting interior layout that hinders the reaching in. The format lends a certain level of stability, so that the bag collapses into itself each time when you shut off; so it retains its shape. The design is sporty yet elegant; the colors look classy and fit almost any outfit. A key hook prevents long search for the key ring.