When we see Otto-Normal car buyers a brand new vehicle, it is for the designer already an old hat and the result of a lengthy process, which we know virtually nothing. How many dead-end detours and ultimately lead to what is in the showrooms, it can only be guessed at. Take a look at these processes allows the book by Graham Hull, who for 30 years worked in the design department of Rolls-Royce / Bentley and at the end was the chief stylist of Bentley. He not only tells about the mechanisms that are active from the sketch to the finished model, but also by the scarce survival of the two brands, until they were taken over by VW and BMW. A classic and very interesting insider report in which also the flash of British humor is not neglected. Not quite easy to read, because designers communicate in an own Sprache.Dafür there but thankfully one a glossary that explains the most important terms well.
