Think different!

Apple is the most innovative company in the world and has enjoyed unprecedented success. Steve Jobs is not innocent in this success and because, thanks to his revolutionary ideas that the Apple brand has become legendary. It does not come alone, of course, thousands of employees have helped them, but it was he who brought her first to the building and was able to convince others of his genius.

This book aims to help you innovate by analyzing the many speeches by the CEO of Apple, but also unveiling the great principles that have led to this pioneering its incredible success. It is also full of examples from other companies and individuals who did very well out applying these principles. Because they had this desire to innovate, they were visionaries and were able to convey their ideas.

Whatever the area in which you practice, these principles provide valuable tips to help you rethink your business and live the life you dream. Little more significant: at the end of each chapter, "iLeçons" are proposed to retain the essentials.

This book is a great little treasure that stimulates you and encourage you to change your habits. Before taking a decision in the future, you will wonder perhaps: "What would Steve Jobs?"