Think outside the box, innovate!

This book tries to trace the common guideline that led companies to move from a strategic space known very competitive, called Red Ocean, an unknown area called blue ocean strategy. These companies are named Apple, Cirque du Soleil, [yellow tail], Bloomberg or NetJets. Innovative, they deviate from the competition, create their own market and benefit from an exceptional growth compared to other players in their sector of origin.

This book is organized around three main parts:
1. the blue ocean strategy, definition and main features;
2. formulating a blue ocean strategy, that is to say, how to define its market beyond existing demand;
3. execution of a blue ocean strategy through management by the tipping point and equitable management.

The definition of a blue ocean strategy requires knowledge outside the box. This book gives you some keys and methods, but they will never replace your own reflection that allows you to step back, and pragmatism that allows you to leave the game.

I enjoyed the first two parts that have enriched my general culture through out the proposed approach to traditional thinking patterns. The third part provides for its interesting and innovative ideas on management that could be useful in any institution or company changing.