- Blue Ocean Strategy: How to create new strategic spaces - Renée Mauborgne W.Chan Kim - Books

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  • It quickly became a "must have"!  

    Blue Ocean Strategy: How to create new strategic spaces (Hardcover)
    How to reinvent its market by developing revolutionary offers that freewheeling competition and ensure sustained growth? Blue Ocean Strategy is certainly not the first book to attempt to answer that question, but surely one of the most stimulating co
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  • Think outside the box, innovate!  

    Blue Ocean Strategy: How to create new strategic spaces (Paperback)
    This book tries to trace the common guideline that led companies to move from a strategic space known very competitive, called Red Ocean, an unknown area called blue ocean strategy. These companies are named Apple, Cirque du Soleil, [yellow tail], Bl
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