... Blows me simply only! I have veeeery long, thick hair which I had until now always dry about 30 minutes with my old hair dryer. Thank God the old is now broke! The Remington manages's play my hair to dry within 8 minutes! Besides, the hair is super silky and shiny. For me, this ion effect really helps. So I can only recommend this little gem! The only slight criticism is due to the volume of the device. Since I was probably spoiled by my predecessor hairdryer something. :-)