Time a statement about life!

That the lifetime of this bulb type is shortened, is a physical fact, which is not to be changed. The filament of the bulb is thinner, resulting in higher / brighter luminosity, ergo burn the wire by faster.
As an objective consumer you just have to know what is an important. But I do not value the product so from !!
For the Osram also refers explicitly to the package that the "Lifetime" is shorter than the normal bulb.

For me, the price is a vetretbares argument is of about 10 so to replace the bulbs frequently.