To understand the mechanisms that govern the decision of a Man

So to be honest I hate books whose title is catchy (I note that the English title is not, incidentally). However, this book is, despite appearances, therefore, a fundamental and unique book of its kind in that it allows to easily understand, with examples, the mechanisms that govern our decision-making process. Thus, playing with these techniques it is easy for a seller to sell the customer what he wants. In truth, it does not stop at the marketing, th may apply to human relations with imagination and conceptualization ....