I always wanted my son used to use a minty toothpaste because I save memory more candy than actual care (yes I am a terrible mother!). Instead it eats it I prefer the good use and this one is fine. reasonable price, good but minty sweet taste, packaging appeals to children! I once wanted to please him and make a toothpaste whose motive but he liked the taste strawberry / raspberry chemical did not like it (victory !! lol) Its composition is also pretty good!