Very neat and unobtrusive

This cable is actually much thinner than conventional HDMI cable (similar to the Apple original HDMI cable), accordingly also more flexible than its thicker brethren. Allerdins one should not expect miracles, it is not "extra flexible", with lateral HDMI connector on the TV you can see the cable loop definitely still see a bit (unless you force the cable with cable ties or similar really around the corner).

But I will not complain too much, for the price the cable is wonderful, processing and signal quality are impeccable.
The design is pleasantly unexcited. Other cable manufacturers sometimes tend to pointless yes-ugly Chromrähmchen and similar nonsense, but this cable is just slim, black, neat.

I run so that a Raspberry Pi, attached to the TV rear panel, so I took the 0.5m cable length is just right, I have to wrap anything, even behind the TV's looks so tidy from.