This book is clear by his effective content. It reminds of the essential and indispensable communication principles (which we sometimes forget in the heat of the action). This is a good book for those who want to review their communication, and possibly advance. The note of "3/5" is that the examples are references to American personalities forgotten or ignored for most (with exceptions) serve the remaining examples on the very bottom right. Failing a best book yet => it is still a book to read I think.