Why always sugar?

I have yesterday a package of the new coffee Jacobs coronation Latte macchiato gekauf.
Thought at first MMH, how will that work with three layers.
But lo and behold, only bags of milk into the cup, then blanch without Pad, then insert pod and broths and ready he is.
Also looks super great.
And now, great taste up to about the Keeps the glass then comes down so the milk and the story is bäääääähhh added sugar.
Is it possible to not make coffee drinks without sugar this forever, because one can indeed wants it sweet subsequently add.
If I order a coffee latte, macchiato, espresso, cappuccino somewhere in the cafe, I do not get so synonymous me sugar.

So please in the future: no sugar !!!!!!