Why Mattel when Disney is cheaper and film faithful?

Why Mattel when Disney is cheaper and film faithful?

Mattel Disney Princess Y9961 - The Ice Queen Kristoff, Doll (Toy)
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Customer Review

I do not understand why such a bad replica of Mattel buys that in comparison to the classic doll Disney also is priced more expensive. You can not move Kristoff because it is made entirely of a plastic cast and very pretty it is not to be considered. But the same goes for Anna and Elsa from Mattel. I would always return to the originals.

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