I had never invested in a brand straightener ... but then I clearly see the difference! I ordered it by accident because tempted during Eclair offers, he was 30. Very satisfied, I finally have truly slicked hair. It's almost chopsticks! Smoothing takes carefree all day miracle ... and even after a few hours attached to the hair do not keep any brand elastic or tongs, it's just great! I did not think that there were differences in performance for straighteners ... I was wrong. I recommend it to everyone I know without hesitation! I personally only use the lowest temperature. It heats in seconds what is really impressive.