Interesting 105

Interesting 105

All Irrational! Your brain plays tricks on you (Paperback)
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Customer Review

This book is quite interesting.

On the one hand, it presents the brain and its irrationality and environmental perception of errors related to this irrationality.

On the other side, sales techniques related to psychology. However, these tips are of interest only merchants and store vendors (cars, furniture, appliances, televisions, computers), and managers of supermarkets and hypermarkets (how to position products between them).

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