Recipes for success following the mutation of society. They are presented here in 100 ideas Veksner Simon (born in the UK carries in Sydney) award-winning commercial artist more than 50 times in 16 years of career. The poster, the oldest of the supports, Youtube, FB, Tweeter and ending with the Neuromarketing and behavioral economics, reading shows the trend. Each of these 100 ideas, the subject of a two-page, one side a concise text, the other photo (up to 27 x 20 cm.). In all the important ideas I liked to read, but other less obvious as No 35 officials Account No. 64 Non-advertising No. 83 offices in open space. The idea 43 "The mark of a person" is my favorite. The power of the seductive side of the pub depends on the imagination and personality shifted, crazy creators, such as the famous Trevor Beattie. It is a pity not to find ideas and photos specific to the French advertising.
