a simple alarm clock that has it all. Well, it is no louder the longer it rings, he has no snooze function, he has no light, he ticks quietly but audibly, and this ominous tone for daily regular events you are looking also to no avail. But it's still a great alarm clock that really has a comparatively impressive volume and ringing also exactly at the set time (not 5 minutes earlier or later). I like him. Good quality despite "made in China".