12 months Gold membership

After the part of MS, I received an Benachrichtugung that my Gold membership expires I have ordered right here. There are on the order nothing to complain about. On Sunday ordered on Tuesday already in my Briefkasten.Der Code was valid and I can now enjoy a good online service for 3 euros a month.

A stale aftertaste remains. Why do I get "boxed version" of the Gold membership, which is still causing material costs, for around 36 euros, a simple code via e-mail, the principle the same product includes, costs almost 60 euros ??? What logic lies behind it because there if you please?

MFG