A very good book with the techniques of manipulation we experience every day: - Reciprocity: I offer a gift and asks a favor in return. - The commitment and consistency: download a free application that is paid in a few weeks. - Social proof: what I'm doing to put a positive opinion in a search which will INFLUENCE buyer between this book and another. - Sympathy: sales meeting with a friend selling you a product you do not need. ... I let you read the rest to find out the other weapons handling.
The highlight: all these techniques are illustrated by numerous examples (too many for my taste) and above all gives you the weapons to foil.
The downside: the illustrations are too numerous and more news.
