Silicon Valley
"Various cultural earthquakes upset San Francisco and Silicon Valley in the late 1960s there was the technological revolution, initiated by the increase of military contracts, which had attracted délectronique companies, chip manufacturers, video game designers and manufacturers of computers. There was a subculture, the pirates of genius inventors, cyberpunk, dilettantes as pure geeks; there were also in their ranks who refused dentrer electronics in the HP mold and impetuous children who wanted to drop all barriers. There was almost academic research groups, which led in vivo experiments on the effects of LSD, such as Doug Engelbart at the increase Research Center, which later participate in the development of the mouse and graphical user interfaces, or Ken Kesey, who was the praise of drugs in psychedelic shows, combining music and light show, animated by a group of musicians who would become the legendary Grateful dead. There was also the hippie movement, resulting from the beat generation Kerouac, a native of San Francisco Bay, and political activists, born of the Movement for Freedom of expression Berkeley. And encompassing all that, there were various spiritual currents seeking lillumination inner Zen, Hinduism, meditation, yoga, primal scream, Esalen massage and sensory deprivation.
Steve Jobs was the epitome of the merger of Flower Power microchips, the quest for personal revelation and high tech: he meditated in the morning followed the afternoon of physics at Stanford course, working nights at Atari in dreams of starting her own business. "[Page 114]
The passion for lentrepreneuriat
Bushnell [founder of Atari] is of this view: "To be a good leader enterprise, there must be something special, and I saw this thing at Steve. It wasnt only interested in electronics, but also by business. I showed him that he had to behave as if it was going to succeed and wanted to undertake this quon qualors it was done alone. This is what I say all the time: if lon pretends to know what one is, people follow you. "[Page 111]
His closest friends think quavoir learned so young, that he had been abandoned at birth had left indelible scars. "His need to have total control in everything he undertakes has this injury" [Page 34] "The amazing at Steve is that he can not help but BE cruel to some people a sort of Pavlovian reflex. The key to the mystery is the fact to have been abandoned at birth. "[Page 35]
So he turned to Nolan Bushnell, "Steve asked me to put fifty thousand dollars on the table and quen exchange he gave me a third of Apple shares. I thought sly and i said no. When jy think back, jen still laugh. To not cry! "[Page 142]
The warp field of reality
- This is madness. It's impossible. "
We replied that Jobs wanted nothing to do.
- The best definition of this oddity, you weary in Star Trek. Steve creates a distortion field of reality. In his presence, reality is malleable. It can make believe that nimporte about nimporte what. The effect, of course, disappears when he is not there, but it seriously tempêche to have realistic expectations for anything.
The CDR was a disturbing mixture of charisma and mental strength; this is the will that they bend the facts to fit the mold. [Page 207]
When Jobs decreed that the sodas in the fridge would be replaced by bio Doranges juice and carrots, someone to team had printed T-shirts with writing to: "Beware of the Reality Distortion Field! "And behind:" It comes from the fruit juice! "
There is a small bug page 225: To draw circles, Atkinson found a trick based on the fact that the sums of odd numbers gave a succession of perfect squares (eg 1 + 3 = 4, 1 + 3 + 5 = 8, etc.) [the assertion is correct because the last sum is 9 and not 8!]
Being a pirate
"Better to be a pirate than join the navy" [Page 248] And the Jolly Roger decorated Apple logo floated for a few weeks on the roof Bandley 3.
The chapters on the privacy of Jobs and Pixar are pretty exciting. About Lipo Pixar: "Earlier this year, Jobs had tried to find a buyer for Pixar, for fifty million dollars, just to recover its funds. At the end of this historic day, the actions that he had kept 80% of the company worth more than 20 times that amount: one billion two hundred million! Cétait nearly 5 times more than what it had gained with the introduction in Apple stock in 1980. But Jobs did not care to make a fortune, as he confided to John Markoff of the New York Times: "I do not intend to buy the yacht. I never did it for money. "[Page 471]. It is very different to that under Larry Ellison, Oracle's founder and CEO where he became the friend and Laida to return to the Apple orders.
The return
In this regard, there is a funny story Page 482: "Two years ago, Guy Kawasaki, Macworld magazine columnist (and former Apple evangelist) had published in the magazine parody telling quApple redeemed NeXT and Jobs as elected CEO. The article featuring Mike Markkula sadressant to Jobs, "You want to spend the rest of your life selling Unix with a nice coating, or change the world? "And Jobs replied:" Now I am a father and I do not want to play the adventurers. "The article made this computation:" Following his troubles with NeXT, it is possible that Jobs, for his return to the fold of the parent company, the direction Apple will bring a dhumilité dose. Bill Gates was also cited; he said that if Jobs came back on the track, Microsoft would again have to copy innovations! Everything was invented purely humorous. But reality has this nasty habit of catching all satires. "[Page 482]
And on his return: "His credo was perfection. It wasnt very good at compromise, or to be arranged with reality. It not naimait complexity. Cétait the case for the design of its products or furniture for his houses; it was the same for personal commitments. Sil was sure of himself, so nothing could larrêter- But sil had doubts, he preferred sometimes throw sponge, rather than ending up in a situation that did not satisfy completely. [Page 509]
Death
[With Markkula] They spent the rest of the time talking about the future of Apple. Jobs wanted to build a society that survives to him and asked his advice. Markkula replied that societies that endure are those who could be renewed. This is what makes quavait constantly Hewlett-Packard; she starts by building measuring instruments and calculators and computers. "Apple was ousted by Microsoft on the microcomputer market, explained Markkula. You have to change course, steer to another Apple product. Be like a butterfly and accomplish your metamorphosis. "Jobs was hardly talkative, but he held the lesson. [Page 515]
Music was obviously an essential art in the life of Jobs. We know his passion for Bob Dylan, Joan Baez, the Beatles. But here's a most amazing part: Bach, he said, was his favorite classical composer. He particularly enjoyed the contrast between the two versions of the Goldberg Variations by Glenn Gould recorded the first in 1995 by the little-known pianist twenty-two years that he was the second in 1981, a year before his death. "They are like day and night, Steve told me one day after having passed moon after another. The first is an exuberant work, young, bright, played so fast cen is a revelation. The second is more economical, more austere. Deep soul is detected, the experience painful. "Jobs was on his third sick when he listened to both versions. I asked him what was his preferred version. "Gould preferred the latest version. Formerly, I preferred the first, lexubérante. Hands now I understand better what it meant. "
Isaacson concludes his book with a brilliant pirouette Jobs on the subject of life and death. "But from another side, maybe it's like an on / off switch. Click and nothing! "He paused again and smiled. "This is surely why jee nai never liked the on / off switches on Apple products. "
The legacy
Jaurais also able to place recent remarks above in section passion for lentrepreneuriat. "My passion has been to build a sustainable business, where people were motivated to make great products. Everything else was secondary. Of course, cétait great to make a profit, because it allowed us to create good products. But motivation is the product, not the profit. [...] The difference is subtle, but ultimately it is crucial because it defines all quon people hiring, promoting those quon, the matters discussed in the meeting. [...] People do not know what they want so that they do not lont under the eyes, is why I never mappuie on market research. [...] The intersection between art and science. Jaime this juncture, it has a magical aura. [...] Our innovation holds a large share dhumanité. I think the great artists and great engineers alike .. Both have a desire to express themselves. [...] I've my own theory to explain the decline of companies like Microsoft or quIBM. The company did a good job, innovates and arrives at or near monopoly in certain areas. It was then that the product quality is becoming less important. The company incense trade good [...] that eventually take control of the box. [...] I hate people who say they are entrepreneurs when their only goal is to get a start-up to resell or pass on an exchange. It Nont not the desire to build a real company. [...] We must never cease to innovate. [...] I think most creative people want to thank the legacy of their predecessors who left their. "[Pages 889-892]
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