The toy is very well made, the wood looks very nice. The magnets are glued properly and you can really spend a lot of time with the assembling of all possible characters.
I bought it for myself and a friend as a gift, we are both computer and have it always to discover our great joy new figures. But my little niece (4 years old) had a lot of fun with the game, even if it has not yet found a fascination with the complexity and diversity of this simple toy.
I think even that there is an ideal toy for children between 7-12 years must be trained to the logical and spatial awareness.