An aid to understanding the true concept Low Cost

An aid to understanding the true concept Low Cost

The business model of low cost: Understand, implement and counteract (Paperback)
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Customer Review

Manant a study on Low Cost, this book helped me understand more precisely the practices of this concept. We learn the real history of Low Cost and its original purpose, which is sometimes far from what can be referred to today "Low Cost".

Without taking any real advantage (unlike other items) this book explains and details the business model of Low Cost and offers us concrete examples.

A very good complement to my study, I recommend this book, but I also recommend reading other books like "No Low Cost" Stéphane Reynaud, Bruno Fay and "Low Cost" Emmanuel Combe. These three works are the most interesting for me to understand and to get an idea about low cost.

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