Apart from the tangy pink color me over right away, my criterion of choice is actually a bit on the price departing unforeseen because it was a purchase before the holiday, number of pixels etc. This device is really great, great image quality, a wide screen with impeccable return of photos taken, easy to use, good battery life etc. it is small, slim and fine for a handbag same evening! Honestly I thought that at worst it would only a few months, but I really hope that I would keep it long.