This book traces all forms of advertising, in didée form, devoting a double page for each. Whenever we have the description of the main advantages and disadvantages with a little history, a description of the impact on people and their lifestyle. Obviously, the idea is supported by a main example, a gold mine that book, he actually tells the story of advertising without being stodgy. We start by 1ières advertisements, posters and signs, advertisements, etc., jusquaux modern means. I still insist, but a double-page idea, this is the great achievement of this book.
