This labeler is significantly more expensive than Omega Dymo found here or in any supermarkets or shops Office, but ... the ultimate quality of the label has nothing to do! The Dymo 1540 embosses larger and more legible characters vertically for the same horizontal spacing that Dymo Omega. Vertical printing is a more even if personally I have less utility. There is a model Dymo 1575 (S0720050 Dymo Amazon), which in addition allows small impressions on tape 6 mm, but its price is amazing. I'll try to post a photo where I show a test print Omega and 1540, hoping to have guided you in your choice.