6% alcohol less sounds healthy. But alcohol not only has side effects and its price, but is also a flavor carrier.
For those who Veterano was not known, perhaps but an entirely different and well-known German cult drink, namely bitters Underberg:
Imagine, you diluted the original Recipe 1: 2 with water, and sells you the drink in the same presentation at the same price without that you notice about the fraud externally immediately apparent. Would you buy this dishwater again?
At Osborne these customers dumbing is perhaps shortly lead to higher yield, but ultimately to the demise of this unique brand.
No more bull!