Supposedly one has included a strategy guide. The putative book turns out to be a 6 pages flyer, one can perhaps still call booklets - a book, it is none Falls!
The USB stick with the 2.0GB is all right, only it justifies the extra cost - not. The exclusive game material that you should get with the Collector's Edition ... is limited to a car, but EA is declared as exclusive game material. Well "A Bonnus car" does not sound so even after a lot of extra.
In the normal version of The Sims 3, the quality of the manual is much better. The Collector's Edition is more eco-paper!
My tip:
Who can do without the USB stick, which should get the normal version prefer. The extra cost is not worth it, because as a USB stick with 2GB you get elsewhere and, even with more memory for the money.
The 12 for the Sims3 Store - for exclusive content - everyone gets because it does not matter whether Collectir's Edition or the Standard.