Texture level, no big differences: Sensei towels are not unpleasant and are thick. But there's a problem: while Bouchara products have never let small pieces of cotton after a single wash, the Sensei towels, I have blue, still leave over my bathroom after three washes ! And I still have the face or body when I wipe my or uses the glove, which is very painful.
When I use my vacuum cleaner I notice that wherever the towels are gone, the dust compartment turns blue. Not great
Finally, note that they are REALLY wash separately, as indicated by the label because the wash water is still blue after several machines. My yellow towels have become a bit green. It does not bother me, but if you value the color of your other towels attention.
I leave three stars because their thickness suits me, but they have not gone far from the two stars because of my Bouchara products, which were in the same price range when I got them.
