The smell is very intense at first, applied in the bathroom you have to open the window to escape the cloud. If the scent has laid it smells good after a product for men. When applying it cools the armpit a little, you feel fresh. It keeps in normal use no 48 hours after a hectic workday leaves the effect of deodorants for. In my opinion there are max. 10 -12 hours, holds the deodorant. With daily use to safely come a Month with a deodorant. Important for the purchase was the point that this product without aluminum salts, as this aspect is very rare in deodorants - thumbs up!