A new and shiny look on communication, marketing and strategy

Made to Stick is an original approach to the world of communication. Analytically the authors fail to identify elements common to unforgettable ideas. It is easy to realize that this is the least creative sense that makes the difference in how to communicate ideas but compliance with these criteria.

The book is studded of examples simple and concrete, which makes it very easy to read. This is a book that I recommend to nimporte that because it brings a new vision on communication and "making" of a message. Its fields of application range from marketing to strategy. After reading this, you will never share your ideas in the same way!

Adrien Delambre
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