At the time of "Venni, Vitti, Vicci" and "Rule 3:36" I was a big fan of Ja Rule. I was fascinated by his unique raspy voice with soulful vocals. Also "Pain is love" offered some good songs like "So much pain" or "I'm Real". What he offers both lyrically and musically on this album is a far cry from the level with which he shone back in the day. Perhaps Ja Rule for his next album should be longer time. This quickly produced albums often lack creativity.