My 4 year old son has the Absperrband Birthday liked. He himself had not seen the Internet image for this product. The tape does not, as shown, on a roll, but is multiply folded and packed 5 cm in a small bag of 10 x. It fits comfortably in one A5 envelope. The image gives a different impression - anyway it makes 4 years boy fun to play with firefighter, especially if there is a real fire and a fire extinguisher to children. So do not be fooled by the picture, but imagine it one that soon but then have to buy an entire roll or to make do with wool. Because there's a lot in this world anzusprerren.