I have placed the fragrance box in the armrest in my car and it opened just a little, as I have already noticed when unpacking that the smell is still very intense. The fragrance has been pleasantly distributed in the car, covered bad odors and delicious made fragrant and always when someone climbs into my car, is asked what there smells so delicious. When I realize that the smell wears off slowly and then I open the box a little bit more. So it really works well! The fragrance is thus not too strong and it remains very long. I have placed the fragrance box end of October in my car and it still smells of strawberry tasty! I would definitely buy again and recommend! A great product!