This book takes a fresh look at the sales process, unlike all other books that call themselves "new" ... and lie just to sell. The approach is especially remarkable is pragmatic: gold pragmatism is the basis of the sale. Not only we understand better how to organize our sales but also how the brain actually works. So why it is possible to "make swallow" anything to people. This is what happens constantly through the TV ...
I'm not appreciative in general, but there one word: BRAVO.
