Perhaps Pity about ADOBE

ADOBE is not just anyone. The company has succeeded like no other to give the creative industry the right tools at hand. So much success makes may Megalomaniac, leaving the judgment for the proper standards of their own actions dwindle.

Just as the design for the system of licenses of Creative Cloud is to be understood. Because all impose a uniform, all functions covering software package that may well possibly reduce their planning and distribution expenses, but what if this is just dealing with products for the most diverse and perhaps patchiest industry in the world?

That Adobe also connects even with a mandatory Mietlizenzregelung this venture, is a huge own goal. Companies are only good if they deliver the right products in the eyes of customers. The change from the purchase license with lifelong right to use a rental license with massively reduced validity, is nothing but a huge price increase. Of course, the old versions needed every few years updates that also were not in vain and so the prices you have to add the expected purchase of the complete license over the entire useful life. But again, the customer was free, he could offer, depending on scope of the update according to personal needs and (sometimes) opportunity to buy the update, or to wait and see.

But with the change to the time control takes a bit for existing customers, of which the company ultimately more lives than from new business with existing non-customers. Anyone who uses his computer in some Adobe software has some invested money. He bought the expensive full license with confidence to the future development activities of ADOBE. The price of the update was sort of value for the development work between the update intervals. Now, the update promises forfeited without compensation for all full licenses sold and actually Adobe separates so of its customers, its equivalent will be drastically curtailed to Invest in the software without compensation, almost with an indirect subsequent price increase.

Along with the obligatory full functionality of the package, the body appointed by ADOBE validity and indirect retroactive price increase, the limitations to the choices of the customers are just too much. ADOBE change too much at once and obligatory. That does not fit to the diversity of creative industry. The fact that the mandatory as well in times of cloud apparently become total surveillance has a strong aftertaste, yet is another matter.

If a company wants to determine what the customer has to buy, is not true the offer in line with the demand, then the market laws will take effect.

It is hoped that Adobe responded quickly enough and not adopted by the market. ADOBE was a good supplier and would be a great loss for the Creative Industry.