What can we expect to say about the Apple brand that has not already been written, especially since the death of its founder iconic? The easiest way to meet this challenge remains to give voice to employees and various stakeholders of the brand. That's what proposes to do with this book, unfortunately, some forgotten sizes! Chinese employees (to quote) which in no doubt, do not benefit fully from the wonderful corporate culture that was for a long time, the company's trademark.
This forgetfulness (involuntary?) Will be forgiven to focus on the pleasant aspects of reading and zsa thorough documentation.
