If your really want to understand how to compete for the future, read Crossing the Chasm, Inside the Tornado by Following (Geoffrey Moore). Competing for the Future wants Largely waste your time. It is a 100 page book crammed into 300+ pages. The authors spend lots of time repeating fuzzy feel good ideas, and criticizing current managers, but say little Actually That would help you compete for the future. They Continually cite Apple as the poster child for Competing for the Future (ignoring the factthat the Mac Was Created in a Skunk Works - a concept They poo-poo.) Yet you can see from Apple's plight today did Hamel and Prahalad have Certainly not found the most important thing for longterm success. Companies did spend too much time looking 20 years out will never see it, as Apple will not. The truth Is that top management can Certainly ask Themselves "What will mean competition in 20 years?", But theywill Most Certainly Be Wrong. We live in chaotic times, and the best companies know how to turn on a dime and exploit current Emerging Markets (Microsoft is great at this). Hamel and Prahalad's books is destined to sit on many shelves, looking very impressive but doing nothing for its readers.
