Mr. Clean employing for many, many years, I was curious to see this new formula. The size and grip the bottles are very interesting and ergonomic. Not great content since the formula is more powerful. The scent from the base model has nothing to do with being less aggressive and much more discreet. This formula is a gel that I found too thin for my taste. By cons, it is true that it is more powerful and it takes much less for an excellent result. I find this new format very suitable for kitchens and bathrooms in the measurement of small footprint in a below sink or sink and power especially when used pure. I still favor the traditional model for soil as it is much more fluid. The automatic dosing system is very clever and avoids putting more material than necessary. In short, a compelling product in an equally compelling packaging.