"Companies do not need dune Big Data strategy to exploit digital universe; that they need this is of a business plan that integrates data and capabilities offered by the digital universe and Big Data"
Bill Schmarzo
The quality of this work comes from the strategic approach of Big Data and methodology of analysis of the company's profits proposed by Bill Schmarzo. It serves as a basis for identifying the interest of a big data approach paths in the business and place it over the index of maturity of Big Data model it offers.
He leaves with the fundamental analysis of Michael Porter's 5 Forces and the company's value chain to identify business problems, the axes of studies where a Big Data approach could bring operational performance gains and creation value for the company and its customers. Several cases in different areas of activity are presented.
The book offers many resources to download (from the book slideshow synthesis, analysis grids, ...) that allow step by step to build his reflection (idea, feasibility, prioritization, technical engineering ...) and build a big data project projecting impacts on jobs.
As the Information Bill Schmarzo Blog provides interesting insights into the operational implementation of Big Data (successes and failures) [...]
PS: I have no share from EMC and the book does not specifically refer to this company.
If you are looking books with cases interesting companies (although English-speaking) "Think Bigger: Developing a Successful Big Data Strategy for Your Business" by Mark Van Rijmenam; url = search-alias% 3Denglish-books & field-keywords = Think% 20bigger and "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" Eric Siegel; ie = UTF8 & qid = 1410272163 will be good additions
