Fort passable

This book aims to cast an eye on the church's history by analyzing it in terms of advertising. We already knew that the reformer Martin Luther had a marked tendency to demagogy and that the history of the church is marked by ideological differences, but this book shows the relationship there may be between marketing and development the Christian religion.

However, despite the original approach of the author, one wonders at times if he seems to want to establish link between the world of consumption and Christianity is not a little artificial, and if ultimately this analysis would be nothing more than an attempt to belittle a little left religion. For example, the author seeks to compare Paul to an advertising creating the theory of original sin to give birth to a new need which Christianity would be the cure, which, frankly, is not very serious.

It's a good effort, but it would probably take a religious thought expert to conduct a serious investigation into the matter.
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