- Jesus washes whiter: Or how the Catholic Church invented the marketing - Bruno Ballardini Jérôme Prieur Jean-Luc Defromont - Books

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  • Analogies between the church and the marketing ...  

    Jesus washes whiter: Or how the Catholic Church invented the marketing (Paperback)
    I read this book during my first year of IUT, and I remember having eaten. This book is perfect if you know a little Christian culture and want to retain more easily the basics of marketing principles. "Jesus washes whiter" gives analogies betwe
  • Fort passable  

    Jesus washes whiter: Or how the Catholic Church invented the marketing (Paperback)
    This book aims to cast an eye on the church's history by analyzing it in terms of advertising. We already knew that the reformer Martin Luther had a marked tendency to demagogy and that the history of the church is marked by ideological differences,