I have this alarm (in white) as a gift and am thrilled. The singing (you can select individual birdsong or all twelve together) begins quite softly and with time a little louder, but it's totally genuine. That is why I must also say that one should probably ask after a night for safety's sake another clock, because it is quite conceivable that one perceives the birdsong, but directly falls asleep again. Unlike other voices here I must say that the alarm no other noise (such as a loud ticking) makes. Very nice design, cute idea and gentle wake up - I'm happy. Beep!
